Sponsorship

Who are our customers?

In recent research at one of our events, we discovered that 65% of attendees were in full-time or self-employment, 40% drove an All Wheel Drive vehicle, 70% lived in rural areas, a very high proportion were animal lovers (82% owned a horse, 63% a dog, 40% a cat), their average household income was greater than £50,000, against a national average of £30,000, and they over-indexed as readers of the Telegraph, Times & Daily Mail.

If therefore you have a brand that is directed toward an affluent, home-owning demographic between 25-65, this is a group you could target through us with success.

What’s in it for you and your business?

Sponsorship of Barbury Races can be as flexible or adaptable as you want it to be, to meet your specific objectives, and of course, your budget. What we deliver can be from among the following:

Brand awareness

Lending your name to a race or event means the title is carried in literature relating to the event, in results and reports, and triggers name recognition with consumers through repeated Public Address mentions. This familiarity provides a platform for subsequent calls to action to consumers or customers.

Newspaper & media partnerships

Community sports like Eventing & Point-to-Point racing resonate with local media owners and stories from amidst their readers provide reasons to purchase. Sport, local or national, is a key driver to circulation and drives online page impressions. The national body behind Point-to-Point racing works hard to provide visibility for its constituents through news portals, both online and in print. Media owners, hungry for content, are willing to partner with sponsors to drive consumer interest and stimulate participation.

Data capture

Our events lend themselves very well to data capture solutions. Followers are hungry for information, and ticket competitions are always well subscribed. In addition the lengthy dwell time at each event provides ample opportunity to engage consumers, between races, out shopping, or after lunch! And we’re geared up to communicate regularly with our customers by direct mail, social media and online newsletters.

Experiential activity & product placement

That dwell time also plays to a sponsor’s advantage in presenting goods directly for sale. Whilst footfall numbers are not on a par with the county show circuit, the quality of the audience is stronger, and one or two customers can make a huge difference. Stands are well supported, and represent excellent value either for FMCG goods or for professional products & services. To book a trade stand or concession, call 07850 091523 or mail us

Online exposure, social media & SEO

Fresh content is key to accelerating your online footprint. Media releases about upcoming events, news stories about fancied runners, and reports of close-fought finishes all lend themselves to stronger sponsor name recognition and improved Search Engine Optimization. And social media is taking this exposure to fresh and younger audiences, and providing great interaction with the customer.

Ticket inventory

Everyone loves a day or a night out. We want our events to be well supported by the public. Ticket inventory can be used to bring guests, reward or incentivize customers or staff, or to run media competitions. Ultimately, this is a simple way to provide a prompt to a lapsed customer, or to say thank you to an existing one.

Hospitality

Barbury Races can cover the full range of hospitality options from picnics from the boot of your car to formal luncheons. It’s a perfect way to entertain key customers or to position your business in front of some key decision-makers.

For details of how you can get involved, call Peter McNeile on 07850 091523 or mail him at info@barburyraces.co.uk

 

 

Next Event

When?

Sunday April 7th First Race 1.15

 

 

 

 

Where?

Barbury, 3m N of Marlborough, off A346, Jn 15 M4

 

Latest News

04-03-2019 06:11:09 in General by Admin
A day at the races is unlike anything else you can experience in the sporting world. Terrific races exist around the world, but particularly in the UK there’s a character and ambiance about these events that results in an unparalleled spectacle. It’s wild and refined at the same time, exciting yet leisurely, classy but casual, and always, above all else, thoroughly enjoyable. None of...

Read more...

27-02-2019 12:30:24 in General by Admin
The Cheltenham Festival is the ‘Mecca’ of the sport, just as the Barbury International fixture defines the foremost quality of the racing merchandise between the flags. Cheltenham is the one place every disciple of jump racing and betting must visit at least once in their lifetime, an unbelievable four days of racing action which transcends anything the likes of Royal Ascot can offer. ...

Read more...

25-02-2019 19:11:24 in General by Admin
Barbury basked in unseasonal sunshine on Saturday for the eight races at the rescheduled Vine & Craven Point-to-Point, at which the honours went to Will Biddick and Phil York – the only two men currently riding with over 300 successes in points – both of whom rode doubles, and to the irrepressible Tim Underwood, who trained two winners, which shot him to the top of the Dubarry Lead...

Read more...

22-02-2019 19:46:01 in General by Admin
The second Vine & Craven point-to-point of the season takes place on Sunday at Barbury and the eight scheduled races, which kick-off at 11.30am, have attracted an excellent entry of 161, writes Jake Exelby. Clerk of the Course John White reported this morning that the snow on the course has almost gone and that the going is now Good to Soft, Soft in places. Meeting Secretary Karen Hobbs told m...

Read more...

Our Sponsors