Who are our customers?

In recent research at one of our events, we discovered that 65% of attendees were in full-time or self-employment, 40% drove an All Wheel Drive vehicle, 70% lived in rural areas, a very high proportion were animal lovers (82% owned a horse, 63% a dog, 40% a cat), their average household income was greater than £50,000, against a national average of £30,000, and they over-indexed as readers of the Telegraph, Times & Daily Mail.

If therefore you have a brand that is directed toward an affluent, home-owning demographic between 25-65, this is a group you could target through us with success.

What’s in it for you and your business?

Sponsorship of Barbury Races can be as flexible or adaptable as you want it to be, to meet your specific objectives, and of course, your budget. What we deliver can be from among the following:

Brand awareness

Lending your name to a race or event means the title is carried in literature relating to the event, in results and reports, and triggers name recognition with consumers through repeated Public Address mentions. This familiarity provides a platform for subsequent calls to action to consumers or customers.

Newspaper & media partnerships

Community sports like Eventing & Point-to-Point racing resonate with local media owners and stories from amidst their readers provide reasons to purchase. Sport, local or national, is a key driver to circulation and drives online page impressions. The national body behind Point-to-Point racing works hard to provide visibility for its constituents through news portals, both online and in print. Media owners, hungry for content, are willing to partner with sponsors to drive consumer interest and stimulate participation.

Data capture

Our events lend themselves very well to data capture solutions. Followers are hungry for information, and ticket competitions are always well subscribed. In addition the lengthy dwell time at each event provides ample opportunity to engage consumers, between races, out shopping, or after lunch! And we’re geared up to communicate regularly with our customers by direct mail, social media and online newsletters.

Experiential activity & product placement

That dwell time also plays to a sponsor’s advantage in presenting goods directly for sale. Whilst footfall numbers are not on a par with the county show circuit, the quality of the audience is stronger, and one or two customers can make a huge difference. Stands are well supported, and represent excellent value either for FMCG goods or for professional products & services. To book a trade stand or concession, call 07850 091523 or mail us

Online exposure, social media & SEO

Fresh content is key to accelerating your online footprint. Media releases about upcoming events, news stories about fancied runners, and reports of close-fought finishes all lend themselves to stronger sponsor name recognition and improved Search Engine Optimization. And social media is taking this exposure to fresh and younger audiences, and providing great interaction with the customer.

Ticket inventory

Everyone loves a day or a night out. We want our events to be well supported by the public. Ticket inventory can be used to bring guests, reward or incentivize customers or staff, or to run media competitions. Ultimately, this is a simple way to provide a prompt to a lapsed customer, or to say thank you to an existing one.


Barbury Races can cover the full range of hospitality options from picnics from the boot of your car to formal luncheons. It’s a perfect way to entertain key customers or to position your business in front of some key decision-makers.

For details of how you can get involved, call Peter McNeile on 07850 91523 or mail him at info@barburyraces.co.uk



Next Event


Sunday April 8th - Tedworth



Barbury, 3m N of Marlborough, off A346, Jn 15 M4


Latest News

27-02-2018 10:24:33 in General by Admin
Mention Barbury, and like as not, your first thought will be that it’s home to leading Jumps trainer Alan King. And you’d be right. Alan’s successful yard nestles behind the Point-to-Point course that recently saw some hopeful Cheltenham calibre contenders of the future at the International Point-to-Point fixture in January. But there’s more than one King of this particula...


26-02-2018 15:59:59 in General by Admin
CHARLIE Dando, who almost died following a horrific shooting accident 13 months ago, was thrilled to ride his first winner since returning to the saddle with victory on Kit Barry at the rearranged Vine & Craven Point-to-Point meeting at Barbury Racecourse, near Marlborough on Saturday, writes Russell Smith. The 26-year-old farrier, from Old Sodbury in Gloucestershire, was on a day's pheasant ...


23-02-2018 13:52:04 in General by Admin
Tomorrow's Vine & Craven fixture at Barbury is set fair to proceed with a later than advertised start time of 1230. The overnight forecast is for another frost, and the additional hour will give every opportunity for any residual frost to leave the ground. All landings and take-offs are covered, and the ground is raceable today, Friday. Daytime temperatures on Saturday will peak at 6C.  ...


20-02-2018 15:04:52 in General by Admin
Bibury trainer Dibby Brown could run Cheltenham Festival hopeful Cousin Pete at the rearranged Vine & Craven meeting at Barbury this Saturday, writes Russell Smith. The lightly raced 10 year old was set to bypass the fixture two weeks ago when it fell prey to the weather, having fininshed a half length second to subsequent winner Sir Jack Yeats in a hunters' chase at Market Rasen five days ea...


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