Sponsorship

Who are our customers?

In recent research at one of our events, we discovered that 65% of attendees were in full-time or self-employment, 40% drove an All Wheel Drive vehicle, 70% lived in rural areas, a very high proportion were animal lovers (82% owned a horse, 63% a dog, 40% a cat), their average household income was greater than £50,000, against a national average of £30,000, and they over-indexed as readers of the Telegraph, Times & Daily Mail.

If therefore you have a brand that is directed toward an affluent, home-owning demographic between 25-65, this is a group you could target through us with success.

What’s in it for you and your business?

Sponsorship of Barbury Races can be as flexible or adaptable as you want it to be, to meet your specific objectives, and of course, your budget. What we deliver can be from among the following:

Brand awareness

Lending your name to a race or event means the title is carried in literature relating to the event, in results and reports, and triggers name recognition with consumers through repeated Public Address mentions. This familiarity provides a platform for subsequent calls to action to consumers or customers.

Newspaper & media partnerships

Community sports like Eventing & Point-to-Point racing resonate with local media owners and stories from amidst their readers provide reasons to purchase. Sport, local or national, is a key driver to circulation and drives online page impressions. The national body behind Point-to-Point racing works hard to provide visibility for its constituents through news portals, both online and in print. Media owners, hungry for content, are willing to partner with sponsors to drive consumer interest and stimulate participation.

Data capture

Our events lend themselves very well to data capture solutions. Followers are hungry for information, and ticket competitions are always well subscribed. In addition the lengthy dwell time at each event provides ample opportunity to engage consumers, between races, out shopping, or after lunch! And we’re geared up to communicate regularly with our customers by direct mail, social media and online newsletters.

Experiential activity & product placement

That dwell time also plays to a sponsor’s advantage in presenting goods directly for sale. Whilst footfall numbers are not on a par with the county show circuit, the quality of the audience is stronger, and one or two customers can make a huge difference. Stands are well supported, and represent excellent value either for FMCG goods or for professional products & services. To book a trade stand or concession, call 07850 091523 or mail us

Online exposure, social media & SEO

Fresh content is key to accelerating your online footprint. Media releases about upcoming events, news stories about fancied runners, and reports of close-fought finishes all lend themselves to stronger sponsor name recognition and improved Search Engine Optimization. And social media is taking this exposure to fresh and younger audiences, and providing great interaction with the customer.

Ticket inventory

Everyone loves a day or a night out. We want our events to be well supported by the public. Ticket inventory can be used to bring guests, reward or incentivize customers or staff, or to run media competitions. Ultimately, this is a simple way to provide a prompt to a lapsed customer, or to say thank you to an existing one.

Hospitality

Barbury Races can cover the full range of hospitality options from picnics from the boot of your car to formal luncheons. It’s a perfect way to entertain key customers or to position your business in front of some key decision-makers.

For details of how you can get involved, call Peter McNeile on 07850 091523 or mail him at info@barburyraces.co.uk

 

 

Next Event

When?

 

SAVE 30% - Book now for the Vine & Craven fixture on Sunday February 9

 

 

 

 

 

Where?

Barbury, 3m N of Marlborough, off A346, Jn 15 M4

 

Latest News

01-01-2020 00:01:01 in General by Admin
New Year's Day means one huge birthday for all Thoroughbreds who share the same official birthday. If you love your racing, celebrate with them and look aherad to some of the winter's great racing fixtures, including here at Barbury! Happy New Year!

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19-12-2019 17:03:47 in General by Admin
David Sunderland, jockeys' valet at countless fixtures across the Midlands and Wiltshire area, died suddenly after racing at Barbury last Sunday.  A whole generation of riders has grown up under his tutelage and sound if occasionally pointed guidance in the Weigh Tent, and he will be sorely missed. Condolences from all at Barbury to his family.

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16-12-2019 16:12:34 in General by Admin
Exactly 100 competitors stepped up to the oche for the Barbury International Point-to-Point at Barbury on Sunday (writes Jake Exelby) and it was The Dellercheckout – named after a famous moment in darts – who hit the bullseye when landing the feature race, the 13-runner Plusvital Mixed Open. Caroline Robinson’s six-year-old, given a clever and patient ride by daughter Immy, made ...

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10-12-2019 18:38:55 in General by Admin
The fourth renewal of the Barbury International Point-to-Point fixture again draws together horses and riders from the UK and Ireland for the only time on a UK point-to-point course, writes Jake Exelby. The fixture is the only British point-to-point meeting open to both Irish horses, trainers and riders and professionally trained horses.Clerk of the Course John White confirmed on Monday that, foll...

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