Sponsorship

Who are our customers?

In recent research at one of our events, we discovered that 65% of attendees were in full-time or self-employment, 40% drove an All Wheel Drive vehicle, 70% lived in rural areas, a very high proportion were animal lovers (82% owned a horse, 63% a dog, 40% a cat), their average household income was greater than £50,000, against a national average of £30,000, and they over-indexed as readers of the Telegraph, Times & Daily Mail.

If therefore you have a brand that is directed toward an affluent, home-owning demographic between 25-65, this is a group you could target through us with success.

What’s in it for you and your business?

Sponsorship of Barbury Races can be as flexible or adaptable as you want it to be, to meet your specific objectives, and of course, your budget. What we deliver can be from among the following:

Brand awareness

Lending your name to a race or event means the title is carried in literature relating to the event, in results and reports, and triggers name recognition with consumers through repeated Public Address mentions. This familiarity provides a platform for subsequent calls to action to consumers or customers.

Newspaper & media partnerships

Community sports like Eventing & Point-to-Point racing resonate with local media owners and stories from amidst their readers provide reasons to purchase. Sport, local or national, is a key driver to circulation and drives online page impressions. The national body behind Point-to-Point racing works hard to provide visibility for its constituents through news portals, both online and in print. Media owners, hungry for content, are willing to partner with sponsors to drive consumer interest and stimulate participation.

Data capture

Our events lend themselves very well to data capture solutions. Followers are hungry for information, and ticket competitions are always well subscribed. In addition the lengthy dwell time at each event provides ample opportunity to engage consumers, between races, out shopping, or after lunch! And we’re geared up to communicate regularly with our customers by direct mail, social media and online newsletters.

Experiential activity & product placement

That dwell time also plays to a sponsor’s advantage in presenting goods directly for sale. Whilst footfall numbers are not on a par with the county show circuit, the quality of the audience is stronger, and one or two customers can make a huge difference. Stands are well supported, and represent excellent value either for FMCG goods or for professional products & services. To book a trade stand or concession, call 07850 091523 or mail us

Online exposure, social media & SEO

Fresh content is key to accelerating your online footprint. Media releases about upcoming events, news stories about fancied runners, and reports of close-fought finishes all lend themselves to stronger sponsor name recognition and improved Search Engine Optimization. And social media is taking this exposure to fresh and younger audiences, and providing great interaction with the customer.

Ticket inventory

Everyone loves a day or a night out. We want our events to be well supported by the public. Ticket inventory can be used to bring guests, reward or incentivize customers or staff, or to run media competitions. Ultimately, this is a simple way to provide a prompt to a lapsed customer, or to say thank you to an existing one.

Hospitality

Barbury Races can cover the full range of hospitality options from picnics from the boot of your car to formal luncheons. It’s a perfect way to entertain key customers or to position your business in front of some key decision-makers.

For details of how you can get involved, call Peter McNeile on 07850 091523 or mail him at info@barburyraces.co.uk

 

 

Next Event

When?

Sunday December 12th Barbury International First Race 11.30am

Sunday February 13th Vine & Craven First race 11.30am

Sunday April 10th Tedworth First Race 1.15pm

 

 

 

 

 

 

 

 

 

Where?

Barbury, 3m N of Marlborough, off A346, Jn 15 M4

 

Latest News

21-10-2021 12:46:41 in General by Russell Smith
Trueshan's exploits this summer and Alan King's growing presence on the Flat scene encourage one to believe his forays abroad may soon extend well beyond Punchestown or Deauville to the great racing events further afield. Ever since Bill Watts took Teleprompter to win the Arlington Million back in the eighties, the leading trainers under both codes have become more adventurous in their travel plan...

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17-10-2021 23:07:13 in General by Russell Smith
After a highly successful weekend, both Kings training on the Barbury downland have more than enough reason to appreciate the Sport of Kings description of our sport. Under both codes, each showed his appreciation of the finer points of our varied racing scene.  The headlines led with Alan King's siecind consecutive success in the Qipco Champions Long Distance Cup at Ascot, a race bringing w...

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15-10-2021 09:46:16 in General by Russell Smith
The Point-to-Point Authority announced yesterday  INEOS Automotive as the new title sponsor of its Mixed Open Series, which will get underway in November. The three-year national partnership coincides with the launch of the widely anticipated INEOS Grenadier 4X4 in July 2022. The British-designed, rugged and uncompromising off-roader is being built to meet the extreme demands of its customer...

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03-10-2021 17:10:57 in General by Russell Smith
Trueshaan gave Alan King a second Group I victory of this Flat season when landing the Prix du Cadran in Lomngchamp's star-studded weekend of racing yesterday. In so doing, he emphatically beat the leading stayer across Europe - Stradivarius - and put himself in pole position for the title of champion stayer in Europe.  The race itself was clear-cut. A 4 1/2l winning margin was asserted soon...

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