Sponsorship

Who are our customers?

In recent research at one of our events, we discovered that 65% of attendees were in full-time or self-employment, 40% drove an All Wheel Drive vehicle, 70% lived in rural areas, a very high proportion were animal lovers (82% owned a horse, 63% a dog, 40% a cat), their average household income was greater than £50,000, against a national average of £30,000, and they over-indexed as readers of the Telegraph, Times & Daily Mail.

If therefore you have a brand that is directed toward an affluent, home-owning demographic between 25-65, this is a group you could target through us with success.

What’s in it for you and your business?

Sponsorship of Barbury Races can be as flexible or adaptable as you want it to be, to meet your specific objectives, and of course, your budget. What we deliver can be from among the following:

Brand awareness

Lending your name to a race or event means the title is carried in literature relating to the event, in results and reports, and triggers name recognition with consumers through repeated Public Address mentions. This familiarity provides a platform for subsequent calls to action to consumers or customers.

Newspaper & media partnerships

Community sports like Eventing & Point-to-Point racing resonate with local media owners and stories from amidst their readers provide reasons to purchase. Sport, local or national, is a key driver to circulation and drives online page impressions. The national body behind Point-to-Point racing works hard to provide visibility for its constituents through news portals, both online and in print. Media owners, hungry for content, are willing to partner with sponsors to drive consumer interest and stimulate participation.

Data capture

Our events lend themselves very well to data capture solutions. Followers are hungry for information, and ticket competitions are always well subscribed. In addition the lengthy dwell time at each event provides ample opportunity to engage consumers, between races, out shopping, or after lunch! And we’re geared up to communicate regularly with our customers by direct mail, social media and online newsletters.

Experiential activity & product placement

That dwell time also plays to a sponsor’s advantage in presenting goods directly for sale. Whilst footfall numbers are not on a par with the county show circuit, the quality of the audience is stronger, and one or two customers can make a huge difference. Stands are well supported, and represent excellent value either for FMCG goods or for professional products & services. To book a trade stand or concession, call 07850 091523 or mail us

Online exposure, social media & SEO

Fresh content is key to accelerating your online footprint. Media releases about upcoming events, news stories about fancied runners, and reports of close-fought finishes all lend themselves to stronger sponsor name recognition and improved Search Engine Optimization. And social media is taking this exposure to fresh and younger audiences, and providing great interaction with the customer.

Ticket inventory

Everyone loves a day or a night out. We want our events to be well supported by the public. Ticket inventory can be used to bring guests, reward or incentivize customers or staff, or to run media competitions. Ultimately, this is a simple way to provide a prompt to a lapsed customer, or to say thank you to an existing one.

Hospitality

Barbury Races can cover the full range of hospitality options from picnics from the boot of your car to formal luncheons. It’s a perfect way to entertain key customers or to position your business in front of some key decision-makers.

For details of how you can get involved, call Peter McNeile on 07850 091523 or mail him at info@barburyraces.co.uk

 

 

Next Event

When?

 

 

 

 

 

 

 

 

 

 

Where?

Barbury, 3m N of Marlborough, off A346, Jn 15 M4

 

Latest News

12-02-2024 10:57:40 in General by Peter McNeile
The recent withdrawal of Milton Harris' training licence has blown a hole in one of Wiltshire's most successful yards, but it says more about changing employment practices than about Harris' ability to train horses. One might say that's the easy part.  Harris has been stood down on the basis of not being "a fit and proper person" after breaching licence conditions on being a company dir...

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12-02-2024 09:12:53 in General by Peter McNeile
Big race pickings have been a little light at Barbury Castle this winter, although 30 winners have still accumulated well over £1/2m in prize money for the likeable Alan King. Like many trainers, he has been susceptible to the concentration of wealth in the foremost stables that chases down the best bred stock at the sales. So the small field that presented itself at Newbury for the Game Sp...

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08-02-2024 11:53:22 in General by Peter McNeile
Eagle-eyed followers of Point-to-Point racing may have identified a key clue in pursuit of the winner of the St James's Place Foxhunter at the Cheltenham Festival in the gloaming of an otherwise unremarkable day at Wetherby last week.  Hunter chases no longer fill the way they used to and often produce small fields where the more companionable atmosphere of the Point-to-Point scene draws mor...

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08-02-2024 11:36:34 in General by Kirsty Beautflower
The news about the fatal accident that Keagan Kirkby suffered at Charing came after racegoers had left Larkhill but the loss of a genuinely popular young man will be felt across the whole point to point community. A real enthusiast with a strong love of horses, he achieved one of his ambitions when securing his first riding victory aboard the fragile Ask for Glory at Dunsmore in Novemb...

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