Sponsorship

Who are our customers?

In recent research at one of our events, we discovered that 65% of attendees were in full-time or self-employment, 40% drove an All Wheel Drive vehicle, 70% lived in rural areas, a very high proportion were animal lovers (82% owned a horse, 63% a dog, 40% a cat), their average household income was greater than £50,000, against a national average of £30,000, and they over-indexed as readers of the Telegraph, Times & Daily Mail.

If therefore you have a brand that is directed toward an affluent, home-owning demographic between 25-65, this is a group you could target through us with success.

What’s in it for you and your business?

Sponsorship of Barbury Races can be as flexible or adaptable as you want it to be, to meet your specific objectives, and of course, your budget. What we deliver can be from among the following:

Brand awareness

Lending your name to a race or event means the title is carried in literature relating to the event, in results and reports, and triggers name recognition with consumers through repeated Public Address mentions. This familiarity provides a platform for subsequent calls to action to consumers or customers.

Newspaper & media partnerships

Community sports like Eventing & Point-to-Point racing resonate with local media owners and stories from amidst their readers provide reasons to purchase. Sport, local or national, is a key driver to circulation and drives online page impressions. The national body behind Point-to-Point racing works hard to provide visibility for its constituents through news portals, both online and in print. Media owners, hungry for content, are willing to partner with sponsors to drive consumer interest and stimulate participation.

Data capture

Our events lend themselves very well to data capture solutions. Followers are hungry for information, and ticket competitions are always well subscribed. In addition the lengthy dwell time at each event provides ample opportunity to engage consumers, between races, out shopping, or after lunch! And we’re geared up to communicate regularly with our customers by direct mail, social media and online newsletters.

Experiential activity & product placement

That dwell time also plays to a sponsor’s advantage in presenting goods directly for sale. Whilst footfall numbers are not on a par with the county show circuit, the quality of the audience is stronger, and one or two customers can make a huge difference. Stands are well supported, and represent excellent value either for FMCG goods or for professional products & services. To book a trade stand or concession, call 07850 091523 or mail us

Online exposure, social media & SEO

Fresh content is key to accelerating your online footprint. Media releases about upcoming events, news stories about fancied runners, and reports of close-fought finishes all lend themselves to stronger sponsor name recognition and improved Search Engine Optimization. And social media is taking this exposure to fresh and younger audiences, and providing great interaction with the customer.

Ticket inventory

Everyone loves a day or a night out. We want our events to be well supported by the public. Ticket inventory can be used to bring guests, reward or incentivize customers or staff, or to run media competitions. Ultimately, this is a simple way to provide a prompt to a lapsed customer, or to say thank you to an existing one.

Hospitality

Barbury Races can cover the full range of hospitality options from picnics from the boot of your car to formal luncheons. It’s a perfect way to entertain key customers or to position your business in front of some key decision-makers.

For details of how you can get involved, call Peter McNeile on 07850 91523 or mail him at info@barburyraces.co.uk

 

 

Next Event

When?

Saturday January 20th 

 

Where?

Barbury, 3m N of Marlborough, off A346, Jn 15 M4

 

Latest News

05-12-2017 13:01:39 in General by Admin
Barbury Racecourse is set to stage the second Barbury International Point-to-Point on Saturday January 20th, following successful amendments to the sport that facilitated the inaugural fixture this last January.  The valuable fixture, supported by a prize fund of £5,750, is the most valuable Point-to-Point fixture in the UK calendar, supporting 7 races with no race worth less than &pou...

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28-11-2017 15:01:13 in General by Admin
Barbury was clear and sunny, but brisk and cold last Sunday for the opening Point-to-Point Owners Association fixture, reports Jake Exelby. A fair-sized crowd was rewarded with an excellent turnout - 65 of the 85 entries ran.  The highlight of the card, both on paper and on the day, was the Equine Health Centre Mixed Open. 19 of the 25 entries stood their ground, including John Corbet victor...

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24-11-2017 16:34:49 in General by Admin
Barbury's racin season was set neatly in context on Wednesday evening as racing connections from all around joined new Barbury Partner Hobson's Choice at a unique preview event at the kitchen designer's showroom in Swindon.  With four fixtures ahead, including the prestigious International fixture on January 20th, the event was attended by racing and Point-to-Point folk from the surrounding ...

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21-11-2017 20:23:41 in General by Admin
Situated high on the Marlborough downs, Barbury hosts the first of four race meetings this Sunday November 26th, writes Jake Exelby.  The season kicks off with the Novice Riders race, sponsored by Dodson & Horrell, now in their 31st year of support for the sport, longer than any other sponsor. The opener has 15 entries, including the useful former Philip Hobbs chaser Cloud Creeper, a fir...

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Our Sponsors