Sponsorship

Who are our customers?

In recent research at one of our events, we discovered that 65% of attendees were in full-time or self-employment, 40% drove an All Wheel Drive vehicle, 70% lived in rural areas, a very high proportion were animal lovers (82% owned a horse, 63% a dog, 40% a cat), their average household income was greater than £50,000, against a national average of £30,000, and they over-indexed as readers of the Telegraph, Times & Daily Mail.

If therefore you have a brand that is directed toward an affluent, home-owning demographic between 25-65, this is a group you could target through us with success.

What’s in it for you and your business?

Sponsorship of Barbury Races can be as flexible or adaptable as you want it to be, to meet your specific objectives, and of course, your budget. What we deliver can be from among the following:

Brand awareness

Lending your name to a race or event means the title is carried in literature relating to the event, in results and reports, and triggers name recognition with consumers through repeated Public Address mentions. This familiarity provides a platform for subsequent calls to action to consumers or customers.

Newspaper & media partnerships

Community sports like Eventing & Point-to-Point racing resonate with local media owners and stories from amidst their readers provide reasons to purchase. Sport, local or national, is a key driver to circulation and drives online page impressions. The national body behind Point-to-Point racing works hard to provide visibility for its constituents through news portals, both online and in print. Media owners, hungry for content, are willing to partner with sponsors to drive consumer interest and stimulate participation.

Data capture

Our events lend themselves very well to data capture solutions. Followers are hungry for information, and ticket competitions are always well subscribed. In addition the lengthy dwell time at each event provides ample opportunity to engage consumers, between races, out shopping, or after lunch! And we’re geared up to communicate regularly with our customers by direct mail, social media and online newsletters.

Experiential activity & product placement

That dwell time also plays to a sponsor’s advantage in presenting goods directly for sale. Whilst footfall numbers are not on a par with the county show circuit, the quality of the audience is stronger, and one or two customers can make a huge difference. Stands are well supported, and represent excellent value either for FMCG goods or for professional products & services. To book a trade stand or concession, call 07850 091523 or mail us

Online exposure, social media & SEO

Fresh content is key to accelerating your online footprint. Media releases about upcoming events, news stories about fancied runners, and reports of close-fought finishes all lend themselves to stronger sponsor name recognition and improved Search Engine Optimization. And social media is taking this exposure to fresh and younger audiences, and providing great interaction with the customer.

Ticket inventory

Everyone loves a day or a night out. We want our events to be well supported by the public. Ticket inventory can be used to bring guests, reward or incentivize customers or staff, or to run media competitions. Ultimately, this is a simple way to provide a prompt to a lapsed customer, or to say thank you to an existing one.

Hospitality

Barbury Races can cover the full range of hospitality options from picnics from the boot of your car to formal luncheons. It’s a perfect way to entertain key customers or to position your business in front of some key decision-makers.

For details of how you can get involved, call Peter McNeile on 07850 091523 or mail him at info@barburyraces.co.uk

 

 

Next Event

When?

Next fixture Sunday April 5th First race 1.15

 

 

 

 

Where?

Barbury, 3m N of Marlborough, off A346, Jn 15 M4

 

Latest News

06-04-2020 17:37:24 in General by Admin
Barbury and the surrounding area is something of a hotspot for the training of National Hunt racehorses. The premier event in the season last month, the Cheltenham Festival, is where everyone involved in the sport wants to have a winner. Lambourn Downs trainers were well represented, with 46 runners and 5 winners, whilst Wiltshire drew a blank from 19 runners. Let's take a look at how they got on...

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06-04-2020 14:39:47 in General by Admin
Due to retirement an opportunity has arisen at The Barbury Castle Estate near Marlborough, Wiltshire. The Estate extends to c.2,200 acres and its operations comprises: Livestock and arable (mainly contracted out) farming, maintaining gallops and other responsibilities for a large horse racing business, a highly regarded shoot, forestry, conservation, property letting and preservation.   Barb...

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30-03-2020 18:00:08 in General by Admin
With the news that Ireland’s attempt at closed doors racing has become a short-lived attempt to outwit the virus, western Europe is a wasteland for sporting endeavour, with no nation permitting organised sport at any level. Even the Olympics has capitulated in the path of the all-conquering Coronavirus. The shutdown serves as a reminder that enjoying racing need not be limited to the Britis...

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23-03-2020 18:06:23 in General by Admin
With the news that all racing in the UK been cancelled due to Coronavirus, Peter Watton from OddsMonkey explains what this could mean for the sport — and the people that rely on it to earn their living. Looking out over the Marlborough Downs on these past few wonderful Spring days, it seems unreal to hear of the further spread of COVID-19. The virus is set to cause huge damage to the world'...

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Our Sponsors