Sponsorship

Who are our customers?

In recent research at one of our events, we discovered that 65% of attendees were in full-time or self-employment, 40% drove an All Wheel Drive vehicle, 70% lived in rural areas, a very high proportion were animal lovers (82% owned a horse, 63% a dog, 40% a cat), their average household income was greater than £50,000, against a national average of £30,000, and they over-indexed as readers of the Telegraph, Times & Daily Mail.

If therefore you have a brand that is directed toward an affluent, home-owning demographic between 25-65, this is a group you could target through us with success.

What’s in it for you and your business?

Sponsorship of Barbury Races can be as flexible or adaptable as you want it to be, to meet your specific objectives, and of course, your budget. What we deliver can be from among the following:

Brand awareness

Lending your name to a race or event means the title is carried in literature relating to the event, in results and reports, and triggers name recognition with consumers through repeated Public Address mentions. This familiarity provides a platform for subsequent calls to action to consumers or customers.

Newspaper & media partnerships

Community sports like Eventing & Point-to-Point racing resonate with local media owners and stories from amidst their readers provide reasons to purchase. Sport, local or national, is a key driver to circulation and drives online page impressions. The national body behind Point-to-Point racing works hard to provide visibility for its constituents through news portals, both online and in print. Media owners, hungry for content, are willing to partner with sponsors to drive consumer interest and stimulate participation.

Data capture

Our events lend themselves very well to data capture solutions. Followers are hungry for information, and ticket competitions are always well subscribed. In addition the lengthy dwell time at each event provides ample opportunity to engage consumers, between races, out shopping, or after lunch! And we’re geared up to communicate regularly with our customers by direct mail, social media and online newsletters.

Experiential activity & product placement

That dwell time also plays to a sponsor’s advantage in presenting goods directly for sale. Whilst footfall numbers are not on a par with the county show circuit, the quality of the audience is stronger, and one or two customers can make a huge difference. Stands are well supported, and represent excellent value either for FMCG goods or for professional products & services. To book a trade stand or concession, call 07850 091523 or mail us

Online exposure, social media & SEO

Fresh content is key to accelerating your online footprint. Media releases about upcoming events, news stories about fancied runners, and reports of close-fought finishes all lend themselves to stronger sponsor name recognition and improved Search Engine Optimization. And social media is taking this exposure to fresh and younger audiences, and providing great interaction with the customer.

Ticket inventory

Everyone loves a day or a night out. We want our events to be well supported by the public. Ticket inventory can be used to bring guests, reward or incentivize customers or staff, or to run media competitions. Ultimately, this is a simple way to provide a prompt to a lapsed customer, or to say thank you to an existing one.

Hospitality

Barbury Races can cover the full range of hospitality options from picnics from the boot of your car to formal luncheons. It’s a perfect way to entertain key customers or to position your business in front of some key decision-makers.

For details of how you can get involved, call Peter McNeile on 07850 91523 or mail him at info@barburyraces.co.uk

 

 

Next Event

When?

Sunday November 26 

Where?

Barbury, 3m N of Marlborough, off A346, Jn 15 M4

Latest News

10-04-2017 22:02:57 in General by Admin
With 54 entered and only 15 declared, the Tedworth's meeting at Barbury looked like a disappointment for the racecourse that is as close to professional as you can get, writes Mark Pugh. The firm going made it ideal for those seeking fast but safe ground, and thought the competition may have been light on the ground, the entertainment was certainly not lacking for a good crowd that basked in warm ...

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04-04-2017 02:50:20 in General by Admin
With drying conditions, entries for the final Tedworth fixture this Sunday at the picturesque Barbury Racecourse are down on last year, but with 54 runners potentially taking their chance, the racing should remain competitive, writes Jake Exelby. The going is currently Good and organizers are hoping a high percentage of the entries will be declared on the day. Meeting Secretary Dominic Birkmyre sa...

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31-03-2017 04:53:29 in General by Admin
Success stories involving grit and determination in sport are a compelling watch and what often endear certain personalities to the mainstream media. These tales of sports professionals overcoming adversity are what inspire onlookers to achieve their specific dreams and goals whether in life or in sport. One of those inspiring tales is that of Alan King, the resident trainer at Barbury, and a huge...

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02-03-2017 19:03:55 in General by Admin
The Cheltenham Festival is one of the world's top racing events, and the highlight for every Pointing enthusiast, who waits hungrily for the St James's Place Wealth Management Foxhunter Chase on Friday. March 17th. Over 220,000 flock to see the four days and 28 races, from all over the UK, Ireland and beyond. The Festival began in 1908 and now lures some £600m in online bets alone. If the r...

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