Sponsorship

Who are our customers?

In recent research at one of our events, we discovered that 65% of attendees were in full-time or self-employment, 40% drove an All Wheel Drive vehicle, 70% lived in rural areas, a very high proportion were animal lovers (82% owned a horse, 63% a dog, 40% a cat), their average household income was greater than £50,000, against a national average of £30,000, and they over-indexed as readers of the Telegraph, Times & Daily Mail.

If therefore you have a brand that is directed toward an affluent, home-owning demographic between 25-65, this is a group you could target through us with success.

What’s in it for you and your business?

Sponsorship of Barbury Races can be as flexible or adaptable as you want it to be, to meet your specific objectives, and of course, your budget. What we deliver can be from among the following:

Brand awareness

Lending your name to a race or event means the title is carried in literature relating to the event, in results and reports, and triggers name recognition with consumers through repeated Public Address mentions. This familiarity provides a platform for subsequent calls to action to consumers or customers.

Newspaper & media partnerships

Community sports like Eventing & Point-to-Point racing resonate with local media owners and stories from amidst their readers provide reasons to purchase. Sport, local or national, is a key driver to circulation and drives online page impressions. The national body behind Point-to-Point racing works hard to provide visibility for its constituents through news portals, both online and in print. Media owners, hungry for content, are willing to partner with sponsors to drive consumer interest and stimulate participation.

Data capture

Our events lend themselves very well to data capture solutions. Followers are hungry for information, and ticket competitions are always well subscribed. In addition the lengthy dwell time at each event provides ample opportunity to engage consumers, between races, out shopping, or after lunch! And we’re geared up to communicate regularly with our customers by direct mail, social media and online newsletters.

Experiential activity & product placement

That dwell time also plays to a sponsor’s advantage in presenting goods directly for sale. Whilst footfall numbers are not on a par with the county show circuit, the quality of the audience is stronger, and one or two customers can make a huge difference. Stands are well supported, and represent excellent value either for FMCG goods or for professional products & services. To book a trade stand or concession, call 07850 091523 or mail us

Online exposure, social media & SEO

Fresh content is key to accelerating your online footprint. Media releases about upcoming events, news stories about fancied runners, and reports of close-fought finishes all lend themselves to stronger sponsor name recognition and improved Search Engine Optimization. And social media is taking this exposure to fresh and younger audiences, and providing great interaction with the customer.

Ticket inventory

Everyone loves a day or a night out. We want our events to be well supported by the public. Ticket inventory can be used to bring guests, reward or incentivize customers or staff, or to run media competitions. Ultimately, this is a simple way to provide a prompt to a lapsed customer, or to say thank you to an existing one.

Hospitality

Barbury Races can cover the full range of hospitality options from picnics from the boot of your car to formal luncheons. It’s a perfect way to entertain key customers or to position your business in front of some key decision-makers.

For details of how you can get involved, call Peter McNeile on 07850 091523 or mail him at info@barburyraces.co.uk

 

 

Next Event

When?

Sunday February 13th Vine & Craven - CANCELLED

Sunday April 10th Tedworth First Race 1.15pm

 

 

 

 

 

 

 

 

 

 

Where?

Barbury, 3m N of Marlborough, off A346, Jn 15 M4

 

Latest News

10-05-2022 12:23:47 in General by Russell Smith
Regular visitors to Barbury need little introduction to Charlotte Fuller, a stalwart of the Vine & Craven Hunt and its Barbury fixture, and a professional trainer in her own right.  Charlotte has trained 13 Point-to-Point winners, the most recent of which was Winter Holiday at Knightwick at the start of the season. But during last year, she also took out a professional licence with a vie...

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11-04-2022 17:30:24 in General by Russell Smith
SARAH Rippon was thrilled to land the JM Finn Tedworth Gold Cup Mixed Open for a second time as Sonneofpresenting produced an exhibition round of jumping at the Tedworth Hunt meeting at Barbury Racecourse on Sunday. Sent off the 9-4 outsider of three for the 50th anniversary of the 3m 6f contest, the 12-year-old gelding led his rivals a merry dance after jumping to the front at the third fence un...

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07-04-2022 20:29:15 in General by Russell Smith
Tom & Gina Ellis secured their largest triumph when prevailing in a tight finish to the Randox Foxhunter Chase over Aintree's imposing fences earlier this afternoon.  The 18 fences of the Foxhunter, whose magnificent trophy of a near full size fox should prevent any politically correct removal of the title of the race, are the ultimate challenge for the amateur riders who are the core of...

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05-04-2022 19:27:51 in General by Russell Smith
Somerset trainer Sam Loxton is hoping the ground will be suitable to let Virak take his chance in the JM Finn Tedworth Gold Cup Mixed Open at the Tedworth Hunt meeting at Barbury, near Marlborough, this Sunday. Clerk of the course John White reported on Tuesday that the going was Good to Firm, Good in places. "The main thing is the ground hasn't been raced on for three years, so there is a good g...

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